Occasionally we come across a brand whose story is just as compelling as the clothing they produce. One of our newest brands, The West Is Dead, is the perfect example of that.
The company was started in Montana by two friends Kaelen McCrane and Will Cheng. Both having an admiration for American heritage and a desire to revive the dwindling tradition of craftsmanship, they teamed up and started The West Is Dead. Knowing they wanted to produce everything in the United States, they emptied their savings and headed west for Los Angeles. Since neither had experience in manufacturing or the fashion industry (with the exception of an outdoor retailer both used to work at), they relied solely on ambition and perseverance to get the line out there. After showing at their first trade show they received stellar feed back and moved forward with the line. Today, McCrane and Cheng have kept the company small in order to serve high-quality, hand made clothing to their customers making sure every detail is just right.
Each piece is hand made in LA using high quality, raw materials with an emphasis on structure, function, style, and quality.
Besides from making beautifully constructed garments in the US, another big goal of the brand is to collaborate with different foundations to help preserve and protect the American West. For their first partnership, they teamed up with the Intertribal Buffalo Foundation.
The Intertribal Buffalo Council (ITBC) is a non-profit organization comprised of 57 American Indian nations and 15,000+ head of buffalo. The mission of ITBC is to coordinate and assist American Indian tribes in helping return the buffalo to their native land.
So as you can see, we are extremely excited The West Is Dead is now available at the lounge!