What's Up

Nau Is Back

June 24, 2008


We're proud to announce that Horny Toad has adopted a new family member. We'€™re thrilled to bring Nau into the fold with Horny Toad & Lizard Lounge and we'€™d like to introduce, or maybe re-introduce, Nau to all of our Lizard Lounge friends.


6 weeks ago Nau closed up shop due to some financing issues. But they have many, many fans and good friends who didn'€™t want them to go away. Horny Toad stepped in and bought most of Nau's remaining assets and hired a small talented team from the original Nau who will now (no pun intended) continue to create incredible product and keep alive the core philosophies. We're calling the new Nau: Version 2.0. and the business and website transition will be complete as of August 1, 2008. In the meantime you can still go to nau.com and dig around for great background info. (You will be able to buy discounted spring/summer product on the site till around July 31st but without the ability to make returns or exchanges.)


Nau is based in Portland, without a doubt, one of our favorite cities, which happens to be home to our own Lizard Lounge, a retail lounge and social hub in the Pearl. Beginning this fall, Lizard Lounge will be the go-to place to touch/see/buy Nau in Portland. Nau and LL will share office space on the corner of 14th and Irving.


Nau products are very cool - a perfect blend of outdoor & urban fashion sensibility. Their design philosophy reflects a balance of beauty, performance and sustainability - yes, they make stylish, highly functional clothing in the most environmentally and socially responsible manner. Their mission, in a nutshell, is to do well by doing good.


We're excited to be able to learn from each other, share expertise and really encourage each other to build on our parallel do the right thing and do well by doing good philosophies.


As part of the Nau: Version 2.0 re-launch, Nau's blog, The Thought Kitchen will be fired up. This is the place to go for news, stories, progress reports, and thought-provoking ideas. Another way to stay tuned is to sign up for Nau'€™s newsletter, Off the Grid, which will be re-activated soon. You can send us an email and we'll make sure you'€™re signed up.



Posted by cspeed